The platform is rolling out a new feature that enables them to cut down on the quantity of artificial intelligence-produced media appearing in their timelines. This step comes as the platform disclosed that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a full-scale launch. This shift coincides with a increase in AI content, fueled by emerging AI video creators.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the quickest rising content creators on a competing service exclusively feature clips produced artificially. A significant portion of this material is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is typically absurd or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, from digital art to informative clips, and we want to offer the community the option to increase or decrease of that, according to their own choices,” commented a company executive.
Scale of AI Content
The service disclosed that there are currently 1.3 billion videos on its app labeled as made with AI. Overall, in excess of 100 m videos are submitted to the service each day, making clips made by AI a relatively small part of its total content library.
Customizing Your Feed
Members will be able to limit or boost the level of AI content they see by accessing the “manage topic” feature in the application and picking the AI content topic. Further subjects that currently be modified under the filter include current affairs, fashion, aesthetics, and choreography.
Platform Guidelines
TikTok’s policies mandate creators to label “realistic” artificially created content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any believable artificial content that is not labeled can be removed under its user guidelines.
Additionally, the service will now add an artificially created label to content created with its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This measure is designed to deter users from seeking to evade the tagging system.
Educational Initiatives
The platform is also establishing a $2 million AI literacy fund for experts and organizations to produce learning resources about using AI responsibly. This initiative will benefit educational bodies dedicated to teaching coding and technology.
Content Safety Approach
TikTok has justified its safety measures, during discussion over proposals to cut jobs for numerous content moderators in the UK. It is planning to cut hundreds of positions in its content moderation department in the UK capital, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A company official clarified that human moderation would remain essential, but automated tools can protect employees by filtering out the most distressing content prior to it is viewed by people. The company reported a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to the use of its automated systems.
It is vital to combine humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”
